How Franchises Actually Work (And What You Pay For)
Most people think franchises are selling a brand. They aren't. They are selling a system. Here is how to build your own.
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Insights for Independents
No guru talk. just practical advice on building a service business that works.
The "Setup" Myth: Why Logos Don't Matter Yet
New owners obsess over colors and logos. Successful owners obsess over the offer and the math. Here is why.