Most new owners overcomplicate their launch. They worry about the logo, the perfect domain name, or the color of their polo shirts. Meanwhile, they have no way to accept payment and no list of leads.
Cool — clean software editorial means: restrained, readable, consistent. No giant shadows, no “look at me” imagery.
1. The Essentials
Before you spend a dime on marketing, you need the plumbing installed. This isn't about looking professional; it's about being functional.
Core Infrastructure
- Legal Entity: LLC formed and EIN obtained.
- Banking: Business checking account (keep it separate).
- Insurance: General Liability at a minimum.
2. Pricing Your Services
Don't guess. Look at the market, then position yourself based on value, not just hours. Here is a real example of what “simple and clear” looks like.
Notice the lack of clutter. The customer shouldn't have to do math to figure out if they can afford you.
3. The "Soft" Launch
Don't wait for a grand opening. Start selling to your warm network immediately. Your first 5 customers will teach you more than 5 months of planning.